Our Privacy Policy

About your data

At The Kings Ferry we are committed to keeping your personal information safe and secure. When you use The Kings Ferry, including visiting our website, you trust us with your personal information and we will collect and store that securely. We need to collect your personal information for a number of different reasons including our statutory functions and to be able to provide you with the full range of The Kings Ferry services.

Our cookie notice

This website uses tracking software to monitor its visitors to better understand how they use our website. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computers hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google’s privacy policy here for further information [ http://www.google.com/privacy.html ]. There are instances where we may use cookies to gather information regarding our services in a mathematical collection for our website and our advertisers. Any information collected will not have any identifying data. It is statistical data about our visitors and how they have used our site. No personal details will be shared that could identify you. We may assemble information about your common internet use with a cookie file. When used, the cookies are downloaded to your computer automatically. The cookie is stored on the hard drive, with transferred information. The data sought by the cookie helps us improve our website and any service offered to you. Your browser has the ability to decline cookies. This is done by setting your browser options to decline all cookies.

Note: if you do decline the download of cookies, some aspects of our site may not work or allow you access.

How do I access my data? – You can access your personal information we hold by filling in our online form or by contacting the Data Protection Officer at t work or allow you access sar.nx@nationalexpress.com.

Request your data

Our Customer and Passenger privacy notice

1. Who does this privacy notice apply to, and what is it about?

 

This privacy notice applies to you if you are or were:

• a customer of any of the National Express Group companies established in the UK and referred to below; and/or
• a passenger on any of the passenger transport services arranged or provided by those National Express Group companies.

 

In addition, we may process and store your personal data if you have made a booking through a third party agent.

 

This privacy notice, together with our cookie policy, explains:

• what personal data we collect about you;
• what we do with your personal data;
• your rights in respect of your personal data; and
• what to do if you have any questions or complaints about our use of your personal data.

 

We take your privacy very seriously and are committed to abiding by the Data Protection Laws which protect your privacy.

 

This privacy notice may change from time to time and the most up-to-date version will always be available on our website.  It is your responsibility to read this privacy notice and check our website for the current version.

 

2. Who is controller of your personal data?

 

For the purposes of this privacy notice, we shall mean the relevant National Express Group plc company established in the United Kingdom that sells or provides you with passenger transport services is the controller of your personal data:

National Express Group company	Trading as	Controller in relation to passenger transport services
National Express Limited	National Express	Provides network coach services within the UK and to European destinations
E. Clarke & Son (Coaches) Limited	Clarkes of London	Provides private coach hire
Tayside Public Transport Company Limited	Xplore Dundee	Provides bus services in and around Dundee
The Kings Ferry Limited	Kings Ferry, Kings Ferry Connections and Coach Hire Connections	Provides private coach or bus hire and certain commuter coach services in and around the South East of England
West Midlands Travel Limited	National Express West Midlands	Provides bus services in and around the West Midlands and the Black Country
West Midlands Accessible Transport Limited	National Express Accessible Transport	Provides ring and ride services

 

The controller’s representative for the purposes of this privacy notice is the National Express UK Data Protection Officer, who can be contacted using the contact details provided at the end of this notice.

 

3. What personal data do we collect about you, and how?

 

We collect the following types of personal data about you:

 

• your name and title;
• your home address, including postcode and country of residence;
• your contact information, including telephone number and email address;
• if you purchase a ticket for an international route, your nationality, date of birth, gender, passport or other identification document;
• if you register to use our website or apps, your email address and password;
• your transaction or payment information – however please note that full debit card and credit card information is not processed by us as it is passed through to a PCI‑DSS compliant third party payment provider in accordance good industry practice;
• if you use a smartcard for your travel, information about your journeys;
• if you are disabled or have special needs, information about your disability, special needs or mobility requirements, or where you are arranging transport for someone else information about their disability, special needs or mobility requirements;
• Information that may indicate your current medical condition to facilitate the safe transport of you and all persons on board the vehicle
• if you set up an account with us, your marketing preferences;
• if you purchase a travel card from us, your image;
• your image, where it is captured by CCTV or other visual recording equipment on our owned or occupied sites, such as, coach and bus stations and/or on the passenger carrying vehicles used to provide our passenger travel services;
• your voice, where this is captured by CCTV or any other audio recording equipment at our owned or managed premises, such as, coach and bus stations and/or on the passenger carrying vehicles used to provide our passenger travel services and/or where captured in recorded telephone conversations with you; and
• any other personal data that you provide to us when you communicate with us.

 

Please note that CCTV and other audio/visual recordings could also capture certain other personal data about you, such as your racial or ethnic origin, health information and the commission of criminal offences.

 

In addition, each time you visit our website or use our apps we may automatically collect the following information:

 

• technical data, including:

• • • IP address;
    • browser type and version;
    • time zone setting and location; and
    • operating system and platform;

• transaction data, including:

• • • the full Uniform Resource Locators (URLs) clickstream to, through and from our website or apps (including date and time);
    • tickets and/or journeys you viewed or searched for; and
    • time on page, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs) and methods used to browse away from the page.

 

Please see our cookie policy by clicking here for more information about how we use cookies.

 

We collect your personal data in a variety of ways, including:

 

• by you:

• • • creating an account with us;
    • searching for products and/or services and/or purchasing products and/or services from our website or apps;
    • purchasing products and/or services through any of our other sales channels, including our apps and third party ticket agents;
    • submitting your personal data on our website or apps, for example, via the ‘Contact Us’ page;
    • providing your personal data to us when communicating with us in any manner, for example, when you:
      • speak to one of our representatives in person at a travel shop or on‑board one of our passenger carrying vehicles; and
      • contact us by letter, email, text message, telephone call or on social media;
    • consenting to receive certain information from us, such as marketing emails and other promotional material about seat sales, offers, exclusive deals and travel ideas;
    • entering one of our competitions or participating in post journey, market research and other surveys that we organise or conduct; and
    • submitting information when registering or using our on-board Wi-Fi or entertainment services;

• by us:

• • • making visual and/or audio recordings at our owned or occupied sites, including at our coach and bus stations and on the passenger carrying vehicles used to provide our travel services; and
    • recording telephone conversations with our customer contact centre representatives.

 

We may also receive your personal data if you use any of the other websites operated by other National Express Group companies or from third parties, such as companies that market and sell our products and/or services on our behalf or from any person who has bought our products and services for you or contacted us on your behalf.

 

4. What do we do with your personal data and on what basis?

 

We use your personal data for the following purposes and described below the legal basis on which we process your personal data:

 

Purpose	Legal basis	Explanation
To provide our products and services to you To provide you with information, advice, and guidance about our products and services To manage our relationship with you, including to respond to any questions you ask and deal with any complaints you make and, on occasion, to ascertain whether you wish to be a brand ambassador for us To develop our business and new and/or better ways of meeting our customers’ needs, including by carrying out market research and consulting with you To develop our strategy, operational processes and marketing activities To study how our customers use products and services provided by us and third parties To manage how we work with other companies that provide services to us and our customers To comply with the laws and regulations that apply to us To seek to enforce and defend our legal rights To seek to detect, investigate, prevent and report crime and anti-social behaviour To seek to protect and promote your health & safety and that of our other customers, staff and third parties	Fulfilling our legal duty Performance of our contract with you Legitimate interest Consent	Being efficient about how we fulfil our legal and contractual duties and manage our relationship with you Keeping our business records up to date Developing and improving our business Developing our products and services, and what we charge for them Developing relationships with business partners, to enhance our product and service offering Preserving our legal position, seeking to detect and prevent crime and anti-social behaviour and seeking to promote health and safety Enabling us to provide safe passenger transport services
To market and promote products and services to you offered by other National Express Group companies To inform you about incomplete purchases of our products and services	Consent Legitimate interest	To inform you about similar products and services to those you have previously bought from us To assist you in completing your purchase
To market and promote third party products and services to you that we believe may be of interest To pass your information to third party providers of products and services where you have a given your consent	Consent	N/A
To administer and manage our website and apps, including troubleshooting and testing To ensure that our website content is presented to customers in the most effective and tailored manner For data analysis, research, statistical and survey purposes	Legitimate interest Consent (to our use of cookies)	Providing an efficient and tailored means for customers to get information about our products and services

 

5. What if we have obtained your consent to use your personal data?

Where we process your personal data on the basis of your consent, you may withdraw that consent at any time.

Where you have provided consent for us to send you marketing communications, you may withdraw that consent at any time, either by updating your marketing preferences in your account with us (if you have one), by clicking on the “unsubscribe” link in any marketing communications we send you or by contacting us at preference.centre@nationalexpress.com.

Where you have consented to the use of cookies when visiting our website, you may withdraw that consent at any time by changing your cookie settings as explained in our cookie policy.

6. What are our obligations to collect, and your obligations to provide, personal data?

We have no legal obligation to collect personal data about you, but we need to collect some personal data in order to provide you with our products and services, collect payment for such products and services and deal with any questions or complaints you have about them.

You have no legal obligation to provide your personal data to us, but we may not be able to provide you with our products and services or deal with your questions or complaints if you do not provide us with your personal data.

7. Who will we share your personal data with?

We may share your personal data with:

• other National Express Group companies;
• in respect of ring and ride services, Transport for West Midlands (TfWM) as grant funders of such services;
• our suppliers, sub-contractors, business partners and our brand ambassadors who help us to provide our products and services to you;
• other business partners in connection with the provision of their products and services to you;
• our legal and professional advisors;
• government bodies and regulatory authorities, including the Driver and Vehicle Standards Agency, the Police and other crime prevention and detection agencies, the UK Border Agency and other immigration authorities and the UK Information Commissioner’s Office;
• the Traffic Commissioners, the courts and other dispute resolution arbitrators and mediators, other parties to legal proceedings and passenger transport watchdogs;
• analytics and search engine providers that assist us in the improvement and optimisation of our websites; and
• other companies that take on any part of our business as a result of a restructure, merger or transfer of that part of our business.

Where we share your personal data with business partners for the purpose of them providing products and services to you, it may be essential to do this to fulfil a contract with you.  In other cases, we do this only with your consent, generally where you have selected the relevant preferences in your account with us (if you have one).  Where this applies, the relevant business partner is the controller of your personal data that we provide to them and their privacy notices or policies apply to how they handle your personal data. We do not accept any responsibility or liability for such third parties or their handling of your personal data. Please check the relevant third party’s privacy notice before you submit any personal data to them.

In addition, if you follow a link to any of the websites of advertisers and affiliates on our websites, these third party websites may have their own privacy notices or policies. We do not accept any responsibility or liability for these notices or policies or the third parties’ handling of your personal data.  Please check the relevant third party’s privacy notice before you submit any personal data to them.

8. Do we make international transfers of personal data?

There may be occasions where it is necessary for us to transfer your personal data to a country outside of the European Economic Area (“EEA”).  It is possible that the country concerned may not be deemed to provide a similar level of protection for individuals’ rights in relation to their personal data as in the EEA.

Where we transfer your personal data to other National Express Group companies and/or third parties who process your personal data on our behalf in countries outside the EEA that are not deemed to provide a similar level of protection for individuals’ rights in relation to their personal data as in the EEA, we have entered into appropriate contracts with those National Express Group companies and/or third parties based on the standard contractual clauses approved by the European Commission, a copy of which can be found here: http://eur-lex.europa.eu/legal-content/en/TXT/?uri=CELEX%3A32010D0087.

9. For how long will we process your personal data?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting or reporting requirements in respect of our relationship with you.

Where we process your personal data to fulfil:

• a legal obligation, we will process such personal data for so long as necessary to fulfil that obligation; or
• a contract with you, we will process such personal data until we fulfil that contract and for so long thereafter as may be necessary to keep a record of that contract, which will typically be for 6 years, and to deal with any complaints or claims relating to that contract, which will be until the final resolution of such complaints or claims (having regard to the nature of any potential claims and the limitation of liability periods that apply to them).

Where we process your personal data based on:

• our legitimate interest, we will process such personal data for so long as necessary to achieve that legitimate interest, which will typically be for 6 years after we collect your personal data or the last time we use your personal data (or longer in relation to any legal claims that might arise having regard to the nature of any potential claims and the limitation of liability periods that apply to them); or
• your consent, for example, to send you marketing information, we will process such personal data until you withdraw that consent. Please bear in mind that it may take a short time to process any withdrawal of your consent.  We aim to do this within 72 hours of receipt of your request, although you may still receive emails that are already in process around the time of your withdrawal. In respect of the ring and ride services, where you withdraw consent we will be unable to provide the ring and ride services to you or the person using such services.

We may also retain your personal data for longer if we cannot delete it for legal, regulatory or technical reasons.

10. What rights do you have in relation to your personal data?

You have a number of rights under the Data Protection Law in relation to your personal data.  These include the right, subject to exceptions, to:

• request access to your personal data;
• request rectification or erasure of your personal data;
• request restrictions on the processing of your personal data; and
• object to our processing of your personal data.

You also have the right in some circumstances to receive a copy of your personal data in a portable format.  This right is limited to personal data you have provided to us and is processed on the basis of your contract with us and/or your consent.  It does not cover personal data that we process on other grounds.

If you wish to exercise any of these rights and/or request a portable copy of the data that you have provided and is processed on these bases, please contact the National Express UK Data Protection Officer.

11. What should you do if you have any questions or complaints?

If you have any questions or complaints about how we process your personal data, or otherwise about the matters set out in this privacy notice, please contact the National Express UK Data Protection Officer at:

• Address: Data Protection Officer, National Express, National Express House, Birmingham Coach Station, Mill Lane, Digbeth, Birmingham B5 6DD

or

• Email address: protection@nationalexpress.com

You also have the right to complain at any time to the UK Information Commissioner’s Office about how we use your personal data and can contact them on their helpline: 0303 123 1113 or website at https://ico.org.uk/

Our other privacy notices

We also have a number of other privacy notices that may affect you and they are listed below for you to access if they apply to you:

Job applicants

Visitors to sites

Business contacts

Competition entrants

Persons involved in incidents